What is Wayward?
Wayward is an affiliate-marketing platform that connects e-commerce brands with top content creators and publishers. Through our platform, we help brands drive high-converting off-site traffic directly to their Amazon listings—delivering measurable results at scale.
How do I onboard to Wayward?
You can follow the step by step guide below to onboard your brand to the Wayward platform.
1. Create Your Wayward Account
From the Wayward Website, choose to "Join as a brand". Then, enter your account details on the left image below.
Once you have added your account details, continue on to "Sign Up" and enter an email address and password for your account on the right image below.
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2. Sync Your Amazon Ads Account
After signing up with your email and password, you’ll be directed to your Wayward dashboard. Click the “Sync Amazon Ads Account” button to begin the setup process.
This step connects your Amazon Ads account to Wayward via Amazon’s Attribution API. Once synced, Wayward will automatically pull in all Brands and ASINs associated with the connected Amazon Ads account.
🔄 Managing multiple Amazon accounts?
You can connect additional Amazon Ads accounts later in your Wayward Account under Brands -> "Sync Amazon Ads Account"
3. Approve API Access
To complete the sync, you'll be prompted to sign in to your Amazon Ads account and approve API access.
This authorization allows Wayward to access your brand and product catalog data, including ASINs eligible for affiliate tracking through Amazon Attribution. Don’t worry—Wayward only accesses the data necessary to run your affiliate program.
4. Setup Billing
Wayward uses Stripe to securely manage billing and invoices. To get started, click “Set Up Billing” in your Wayward dashboard. You’ll be redirected to Stripe, where you can create a Stripe account (if you don’t already have one) and enter your credit card or bank account details.
💡 Tip: We recommend starting with a credit card for quick setup, then adding a bank account later to enable ACH transfers and avoid the 2.9% credit card processing fee.
You can update or change your payment method anytime through your Stripe billing portal, which remains accessible after your account is set up.
Need help? Reach out to us at brands@wayward.com and we’ll be happy to assist.
5. Review & Merge Brand Profiles
Now that your billing is set up, your Wayward account will activate. In your Wayward dashboard, under Amazon, click on the Brands tab. Here, you’ll see a list of all brand profiles pulled from your connected Amazon Ads account(s).
If you see multiple profiles for the same brand, you can easily merge them into one to keep your data organized:
6. Enable Your Products
Under Amazon, Click over to the Products tab to enable your products for Attribution-Based Commissions and Associates-Based Commissions.
7. Enable your Brand for Attribution and Associates
Under Amazon, click over to the Brands tab to enable your brand for promotion through both our attribution and associates program.
🚩 Important:
Your products will not be eligible for promotion until you have activated your brand for both Attribution and Associates
8. Finalize Brand Profile
Within your Brand Details section, complete your brand profile by:
Uploading your brand logo
Adding a short description
Clicking “Save”
✅ Brands with a complete profile are more appealing to creators and more likely to be selected for promotion.
8. Invite Your Team
Click the profile icon in the top right corner to invite additional teammates to your Wayward account.
After following these steps, your Wayward account is now fully set up, and your products are eligible to be picked up and promoted by our creator network!
Is there onboarding support?
Absolutely! We're here to help.
Feel free to book a call or contact us at brands@wayward.com if you have any questions about onboarding your brand to Wayward. We're happy to walk you through the setup process and make sure everything runs smoothly.
How much does Wayward cost?
You can see all costs associated with the program on our pricing page: https://www.wayward.com/brands/pricing. We charge a SaaS fee and take a usage fee on each transaction. We recommend booking a call to discuss custom pricing options.