How can I track my sales?
Wayward offers two distinct affiliate programs for tracking sales within the platform: Attribution and Associates.
To view your performance data:
Go to the Analytics tab in your Wayward dashboard.
Select either the Attribution or Associates sub-tab.
Within the analytics tab you can view an overview of your sales performance over time, and view a breakdown of Top Performing Creators, Top Performing Products, and a complete Transaction History.
When will I start to see sales?
You can typically expect to start seeing some early results within the first month on the platform. Depending on the program and partners involved, some data may appear closer to the end of the month, offering a more holistic snapshot of performance.
How are sales tracked through attribution?
Sales tracked through attribution utilize the Amazon attribution API. Wayward connects directly to the Amazon Attribution API, which:
Automatically generates and manages attribution tags
Measures clicks and click-attributed conversions (e.g., product detail views, purchases)
Uses last-click attribution, meaning the final link a user clicks before converting is the one that gets credit
Once your Amazon Ads account is synced, Wayward assigns attribution tags to eligible product links promoted by creators or publishers. All sales and performance data is pulled via the API and reflected in your Wayward analytics Attribution dashboard.
All sales tracked through attribution are eligible for Amazon's Brand Referral Bonus.
The Brand Referral Bonus is an Amazon program that rewards Ad Campaigns that bring external traffic onto Amazon with a 10% rebate. If, as a brand, you are enrolled in Amazon’s Brand Registry and an Amazon Seller (not Vendor), then you are eligible for the brand referral bonus. Learn more and enroll here: https://sell.amazon.com/blog/brand-referral-bonus
Why am I not seeing sales through attribution?
Attribution sales typically come from smaller creators and influencers who share links on social media or their personal blogs. Most brands see stronger performance through Associates because it includes large-scale publisher partners—many of whom don’t use Attribution links due to Amazon’s policies. Since Wayward is the only affiliate platform offering an Associates-based solution for these publishers, the majority of tracked sales often come through that channel instead.
How are sales tracked through associates?
Wayward's Associates program is tracked through a proprietary tracking system designed specifically for publisher-driven sales. We work exclusively with top-tier, reliable publishers and use custom data feeds combined with a unique methodology to track performance for this program. To ensure accuracy, the data is regularly cross-referenced and audited against other systems, such as creator connections.
Why am I not seeing sales through associates?
If you’re not seeing sales reflected immediately through the Associates program, don’t worry—this is expected behavior. We receive reporting from some of our partners on a monthly cadence, which means sales data may be delayed and more complete closer to the end of the month.
We recommend checking your Analytics dashboard toward the end of the month for the most accurate and up-to-date snapshot of sales performance.
How can I increase sales?
The most effective way to drive sales through Wayward is by setting competitive commission rates. Higher commission rates make your products more appealing to creators, encouraging them to prioritize your brand when choosing what to promote.
If you're looking to boost visibility even further, consider increasing your rates for specific products or during key promotional periods. This simple adjustment can quickly translate into higher engagement and conversions.
Additionally, if there are specific creators you'd like to work with who aren’t yet on the platform, we’re here to help. Just reach out to us at brands@wayward.com, and our team will assist in finding and onboarding them so they can start promoting your products through Wayward.
Am I responsible for all sales for my brand?
Yes, we are unable to differentiate between sales from a reseller vs you as the brand. So you will be charged for any conversions that come from your associated link. This means you may be charged even when you did not win the buy box.