Does Wayward have requirements for creators to join the platform?
Yes. Wayward maintains strict requirements for creators to join our network. Every creator is carefully reviewed and must be approved before joining to ensure that we partner only with high-quality, reputable creators who meet our standards. We look at engagement metrics, authenticity, and expertise as our core criteria.
Do I have to reach out to creators in order for them to promote my products?
By default, once you onboard to the platform and enable your products for both Attribution and Associates programs, your products become automatically eligible for promotion by all creators in our network.
That said, if you want to work with specific creators, you can reach out to them directly by sending a message through the platform, which opens an email thread for direct communication.
To send a message to a creator through Wayward:
Navigate to the "Creators" tab
Filter creators by category/ niche
Click "Message"
This will open up an external email thread, and any replies will be sent to your Wayward Account Owner email address. If you would like replies forwarded to a different email address, or if you need to update your Account Owner, please contact us at brands@wayward.com.
Can I set custom commission rates with creators?
Yes. Wayward allows you to set custom commission rates for specific creators or publishers, in addition to your default rate. This is a great way to incentivize top-performing partners to prioritize your products.
Many brands use this strategy to strengthen relationships with high-value creators, and we highly encourage it as a way to drive more engagement and sales.
To set a custom commission rate for a creator for one specific product:
Navigate to Amazon → Products in your dashboard.
Find the product you’d like to adjust and click the edit icon next to its commission rate.
Select "Set commissions for specific creators only."
Search for the creator you want to apply the custom rate to.
Enter your desired commission rate for the creator.
Click Save to apply the changes.
To set a custom commission rate for a creator for multiple products:
Navigate to Amazon → Products in your dashboard.
In the left-hand column, select the products you want to update.
At the bottom of the screen, go to the Commissions tab and choose “Private commission.”
Search for the creator you want to apply the custom rate to.
Enter your desired commission rate.
Click Save to apply the changes.
Note: When you update a commission rate / set a custom commission rate, the change takes effect immediately. However, it may take up to 48 hours for the updated rate to activate.
Am I required to send products samples to creators?
No, sending product samples is not required for creators to promote your products on Wayward. As a brand, you have full control over whether or not you'd like to offer samples to creators on the platform.
Offering samples can help increase engagement, but the decision is entirely up to you.
May I email creators or publishers directly?
We understand the importance of clear communication with creators and publishers you wish to work with on Wayward. However, we kindly ask that you do not reach out to creators or publishers directly outside of the platform on behalf of your brand.
Our team is happy to facilitate all communication to ensure a smooth and professional collaboration.