What is Amazon Creator Connections?
Amazon Creator Connections is an Amazon affiliate program that allows creators and affiliates to share Amazon Associates links while giving brands enhanced visibility into their performance. Through Creator Connections, brands can see detailed reporting on sales generated by individual creators, helping to build stronger relationships and optimize affiliate marketing efforts.
How does Creator Connections work on Wayward?
Wayward offers a free Creator Connections integration designed to identify and reconcile any overlapping sales that may occur when working with the same creators on both Amazon Creator Connections and Wayward Associates. This integration ensures that you are not charged twice for the same sale.
How do I set up my creator connections integration?
To set up your Wayward Creator Connections integration, navigate to Amazon → Creator Connections within your Wayward dashboard and follow the on-screen instructions.
If you encounter any issues or need assistance, please contact us at brands@wayward.com.
How does our Creator Connections integration work?
Once your creator connections integration is set up, we use any overlapping ASIN + Date + Creator matches and cancel out the Associate commissions and usage rates on those sales. We do not adjust the GMV in any way, so that remains in your dashboard.
To see these reconciliations in action, you can scroll down to your Transaction History in the Associates dashboard and download the transaction report. All overlapping Creator Connections sales will show positive GMV, $0 commissions and $0 usage fees, and positive “CC_sales_tracked”.
If you offer a creator a higher commission rate on Wayward Associates than on Amazon Creator Connections, you will only pay the difference between the two rates for overlapping sales.
For example, if the creator’s commission rate is 10% on Creator Connections and 15% on Wayward, you would only pay 5% through Wayward for sales that overlap between both programs, since the initial 10% was already paid through Creator Connections.