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What is the Amazon Influencer Program?

Wayward avatar
Written by Wayward
Updated over a week ago

If you’re a content creator with an engaged audience, the Amazon Influencer Program is one of the most accessible ways to start earning money online.


At its core, the Amazon Influencer Program lets creators earn commissions by sharing shoppable Amazon links with their followers. Whether you’re making videos, writing blog posts, or posting to Instagram, you can recommend products and get paid when someone buys through your link.


But the program goes way beyond just affiliate links. Amazon Influencers get access to their own custom storefront, can post shoppable videos directly to Amazon, and may even be eligible for bonus commission opportunities through things like Creator Connections (more on that in future posts).

What Makes It Different from Regular Affiliate Marketing?


Unlike traditional affiliate programs, Amazon Influencers can:

  • Build a custom Amazon storefront to showcase recommended products

  • Upload videos that appear on actual Amazon product pages

  • Earn on-Amazon commissions (not just off-platform)

  • Apply for exclusive brand campaigns via Creator Connections

The result? You’re earning from the same content you’re already creating, but now it lives right where customers are making purchase decisions.

Who is the Program For?


The Amazon Influencer Program is open to creators with a presence on platforms like:

  • Instagram

  • YouTube

  • TikTok

  • Facebook

Whether you’re a micro-influencer, blogger, or full-time content creator, if you have an audience and a knack for recommending great products, this program might be a great fit for you.

For even more support, join our Circle Creator Community!

Connect with fellow content creators, access weekly live office hours, tap into educational resources, and engage directly with brands seeking promotion partnerships. You’ll gain exclusive access to Wayward’s vast network of sellers looking for talented creators like you. Our specialized channels for Amazon, TikTok, and general content creation will help you expand your skills and opportunities.

Ready to grow with fellow creators? Click here to join our Circle community today → Yes, I want in!

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