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How to Get Accepted into the Amazon Influencer Program

Wayward avatar
Written by Wayward
Updated over 2 weeks ago

1. Choose the Right Platform


When you apply, Amazon will ask you to connect one of the following social media accounts:

  • Instagram

  • YouTube

  • TikTok

  • Facebook (Pages only—not personal profiles)

You’ll only need to link one to apply, but you can connect more later if you’re accepted.

2. Meet the Follower and Engagement Requirements


Amazon doesn’t publish an exact follower minimum—but based on what we’ve seen in the community, here are some general benchmarks:

  • Instagram: 1,000+ followers with solid engagement

  • YouTube: A few published videos and steady views (not just shorts)

  • TikTok: 1,000+ followers and consistent video posting (although we’ve seen TikTok accounts get approved as few as 200 followers)

  • Facebook: Active Page with content and audience growth

Engagement matters. Amazon looks for creators who are:

  • Posting consistently

  • Getting likes, comments, or views

  • Building a real connection with their audience

3. Use a Public, Niche-Focused Account


Your account should be:

  • Public (not private)

  • Clearly geared toward a niche or audience

  • Posting a mix of content—not just promotional or giveaway posts

The more you can show that you’re an active, trusted voice in a specific space (beauty, home, tech, etc.), the more likely you are to get approved.

4. Apply Through the Official Portal


Just link your account, follow the steps, and wait for Amazon to review your application. Some people get approved in minutes—others take a few days.

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