Wayward Boosted is Wayward’s exclusive content amplification program. Through this program, Wayward partners with a curated network of premium publishers to create and promote high-performing commerce content, taking a hands-on role in both content strategy and paid media amplification. Unlike standard affiliate programs, Wayward Boosted gives brands access to an exclusive traffic channel powered entirely by Wayward’s own paid campaigns.
How it works
Wayward partners directly with top publishers to feature brand products in optimized shopping content. Once live, Wayward runs paid search and social campaigns to amplify these placements and drive incremental, high-intent traffic back to Amazon.
Key benefits
Exclusive Traffic Channel: All paid media traffic is fully managed and funded by Wayward. Publishers do not run paid campaigns independently, ensuring the performance is unique and incremental to other affiliate channels.
Editorial Collaboration: Wayward works closely with publisher commerce teams to optimize content for conversions and ensure product placements align with both editorial goals and brand objectives.
Paid Media Execution: Wayward handles all paid amplification across Google, Meta, and other major platforms, continuously optimizing for ROI and scale.
Publishers include
The Strategist, Reviewed, Pop Sugar, Brit&Co, and more.
You can see a complete list of our boosted partners by navigating to the Creators tab in Wayward and filtering for "Is Boosted Publisher".
Example content powered by Wayward:
How do I join Wayward Boosted?
You don’t need to apply or pay extra to join Wayward Boosted. As long as your products are active in both our Attribution-Based and Associates-Based programs, they’re automatically eligible for Boosted placements.
All sales generated through boosted publishers follow our standard pricing: a 5% fee to Wayward on tracked affiliate revenue.
Boosted Content Placements through Wayward
We are pleased to offer boosted content placement reporting through Wayward. In the Boosted Placements tab within the Analytics section, you can view the non-indexed article links where your products have appeared through our Boosted Publishers.
Please note that not every placement will surface here. Only content from Boosted Publishers (not external publishers) is included, and some articles cannot be tracked due to reporting limitations.
Our system also reflects updates publishers make to live content. This means you may see your products featured in articles published before you joined Wayward, as products are routinely rotated in and out.
We aim to provide the most complete and reliable view possible and continue to improve our tracking to surface as many boosted placements as we can.
How do I increase my chances of being featured in Boosted Content?
Setting a Boosted Commission Rate can help increase visibility and improve your chances of being included in boosted content.
To update your Boosted commission rate:
Open your Wayward dashboard.
Select “Boosted Publisher Commission.”
Set your incremental commission rate above your current rate (we recommend 5% or higher for the greatest incentive).
Save your changes.
Your updated rate will immediately be available to our boosted publishers.