How do I onboard to Wayward?

Watch our platform demo to get started: https://www.loom.com/share/64d7822a30294f7fba511bcb6a4822c7?sid=90f2f56c-0996-4d09-9d7d-b76bdd2fef52

From the Wayward Website, choose to "Join as a brand". Then, enter your account details on the left image below.

Once you have added your account details, continue on to "Sign Up" and enter an email address and password for your account on the right image below.

After signing up with your email and password, you’ll be directed to your Wayward dashboard. Click the “Sync Amazon Ads Account” button to begin the setup process.

This step connects your Amazon Ads account to Wayward via Amazon’s Attribution API. Once synced, Wayward will automatically pull in all Brands and ASINs associated with the connected Amazon Ads account.

🔄 Managing multiple Amazon accounts?

You can connect additional Amazon Ads accounts later in your Wayward Account under Brands -> "Sync Amazon Ads Account"

To complete the sync, you'll be prompted to sign in to your Amazon Ads account and approve API access.

This authorization allows Wayward to access your brand and product catalog data, including ASINs eligible for affiliate tracking through Amazon Attribution. Don’t worry—Wayward only accesses the data necessary to run your affiliate program.

Wayward uses Stripe to securely manage billing and invoices. To get started, click “Set Up Billing” in your Wayward dashboard. You’ll be redirected to Stripe, where you can create a Stripe account (if you don’t already have one) and enter your credit card or bank account details.

💡 Tip: We recommend starting with a credit card for quick setup, then adding a bank account later to enable ACH transfers and avoid the 2.9% credit card processing fee.

You can update or change your payment method anytime through your Stripe billing portal, which remains accessible after your account is set up.

Need help? Reach out to us at brands@wayward.com and we’ll be happy to assist.

Now that your billing is set up, your Wayward account will activate. In your Wayward dashboard, under Amazon, click on the Brands tab. Here, you’ll see a list of all brand profiles pulled from your connected Amazon Ads account(s).

If you see multiple profiles for the same brand, you can easily merge them into one to keep your data organized:

Under Amazon, Click over to the Products tab to enable your products for Attribution-Based Commissions and Associates-Based Commissions.

Under Amazon, click over to the Brands tab to enable your brand for promotion through both our attribution and associates program.

🚩 Important:

Your products will not be eligible for promotion until you have activated your brand for both Attribution and Associates

Within your Brand Details section, complete your brand profile by:

✅ Brands with a complete profile are more appealing to creators and more likely to be selected for promotion.

Click the profile icon in the top right corner to invite additional teammates to your Wayward account.

Are you currently running Creator Connections campaigns through Amazon? If so, we highly recommend setting up your free Creator Connections Integration through Wayward. With this integration set up, we will automatically remove overlapping sales through Creator Connections before we bill to ensure you are never double paying.

To do so, navigate to the Creator Connections tab under Amazon, and click "Begin Setup"

You can follow the following steps to set up your Creator Connections Integration:

2. Paste the invite link from Seller Central into Wayward

Tip: Watch the following Loom tutorial to learn how to locate your invite link in Seller Central

3. Grant Viewing Permissions for your Creator Connections campaign reports in Seller Central

Once the invite has been accepted by Wayward, the last step is to grant viewing permissions to your Creator Connections reports in Seller Central.

Done! After that, it should automatically connect.