You can typically expect to start seeing some early results within the first month on the platform. Depending on the program and partners involved, some data may appear closer to the end of the month, offering a more holistic snapshot of performance.
One thing to keep in mind is that with some of our largest publishers in our Associates program, we receive their data updates on a monthly cadence. The preliminary data starts being populated after the close of each month, so you'll start to see more performance populate on the dashboard each day (typically after the 2nd business day of the month). However, this data is considered preliminary until all invoices have been generated and sent, which happens by the 10th of each month at the latest. As those updates come in, you may see additional sales reflected in your account over time.
We recommend allowing at least two full months before making any long-term performance evaluations.