For some of our larger publishing partners, Wayward manages communication on behalf of brands. For this reason, the messaging button may not be available for certain publishers in the Creators tab.
We maintain strong relationships with these publishers and regularly share product recommendations with them. Publishers also use a programmatic approach to promotion — once your products are activated, they automatically appear in the publishers’ product feeds and selection tools, and publishers are notified that your products are live.
Because of this setup, there is typically less direct back-and-forth between brands and publishers on the platform, but your products are still being actively promoted behind the scenes.