You can view your performance metrics directly in the Wayward Data tab.
Accessing Amazon Attribution Data:
Log in to the Wayward Portal
Navigate to the Attribution section within the Analytics area of the Wayward brand platform
Tips for Accurate Data Interpretation:
Be Patient: Allow at least 48 hours for data to populate and up to a week for a clearer picture of affiliate activity.
Regular Monitoring: Check the Attribution section periodically to stay updated on campaign performance.
Combine Insights: Use Amazon Attribution data alongside other analytics tools in Wayward for a holistic view of your marketing efforts.
From there, you can track key campaign performance metrics including:
Clicks – the number of users who clicked your Wayward or Amazon Attribution links
Add to Carts – the number of shoppers who added your product to their cart after clicking a link
Conversions – confirmed purchases attributed to your campaign
Sales – total revenue generated from tracked purchases
Commissions – commission amounts owed based on your campaign settings
Reporting timeline
If you are using Amazon Attribution tracking, please note that reporting is not real-time. Amazon typically reports conversion data with a 48-hour delay, so recent purchases may take a few days to appear in your dashboard. For a more accurate and comprehensive view of your campaign performance, it is recommended to check back after about a week.