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Why aren’t sales showing in the Wayward Analytics dashboard yet?

Written by Wayward
Updated over 3 weeks ago

Reporting delay

Amazon typically reports attribution data with a 48 to 72 hour delay. Because of this, purchases made today may take a few days to appear in the Wayward dashboard.

What to expect

After a purchase occurs:

  • Clicks are usually visible first

  • Orders appear after Amazon processes the attribution data

  • Revenue reporting follows once Amazon confirms the conversion

When to follow up

If a purchase does not appear after 3 to 4 days, contact Wayward support and include:

  • The Attribution link used

  • Approximate purchase time

  • The ASIN or product purchased

This helps the team investigate tracking with Amazon if needed.

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