Wayward Boost is a performance advertising platform that transforms your brand's existing publisher and creator content into scalable, co-branded paid media campaigns.

Publishers and creators are already producing shopping content about your brand through Wayward Connect. Boost lets you turn that content into co-branded Meta partnership ads, preserving the trust and social proof of the original publisher voice while scaling distribution and expanding the lifespan of existing editorial content through paid media.

Boost manages the full campaign lifecycle in one place: AI-assisted creative generation, campaign targeting, and control over where your traffic is directed. From a single workflow, brands can discover eligible content, build creatives, and launch partnership campaigns to Amazon, DTC, Walmart and other major retailers.

Wayward Boost works by generating co-branded ads from existing publisher and creator content featuring your brand.

Wayward Boost enables brands to:

The result is a single platform that transforms your existing publisher and creator relationships into a scalable, brand-funded advertising channel you control end to end.

Use Wayward's AI creative engine to transform existing publisher and creator content into co-branded ad creatives. Generate multiple creative variations for testing, then edit and refine them directly within the platform. All creatives are built using publisher-approved assets and remain compliant with publisher requirements.

Choose exactly where your campaigns send traffic, whether that's your DTC website, Amazon, Walmart, or another retail marketplace. Wayward automatically generates the appropriate tracking and attribution links for each destination, making it easy to measure performance across channels.

Manage creative generation, campaign setup, launch, and reporting from a single platform. By consolidating these workflows into one system, Boost reduces operational complexity and makes it easier to scale partnership advertising across multiple campaigns.

Wayward Boost Intelligence™ is built on two years of publisher media and commerce data, including real shopping behavior across the Wayward network. Instead of relying solely on broad interest or demographic targeting, campaigns can leverage proprietary audience cohorts designed to reach high-intent shoppers.

Monitor campaign performance and optimize results using the same metrics and workflows used in traditional performance marketing. By combining paid media best practices with trusted publisher and creator content, brands can continuously improve efficiency and scale successful campaigns over time.