Your Brand Style & Voice settings allow Wayward's AI to generate creatives that are on-brand and consistent with your visual identity. Configuring these settings before launching your first campaign is strongly recommended, though all sections are optional - configure the ones that are relevant to your brand.
To get started, navigate to Settings → Style & Voice from the left navigation bar.
1. Inspiration Templates
Upload previous ad creatives or design templates to set your visual direction. Wayward's AI will reference the layout, color, and typography of these examples to inform creative generation.
2. Brand Logo
Upload your brand logo. This will be automatically applied to generated ad creatives.
3. Product Images
Add product images to your catalog for use in creative generation. These can be selected during the ad building process under the Toolkit tab.
4. Color Palette
Add your brand colors to ensure generated creatives stay consistent with your visual identity.
5. Brand Font
Set your preferred brand font for use in ad creatives.
6. Text & Copy Guidelines
Add any brand voice, tone, or copy guidelines you want the AI to reference when generating ad copy and headlines.
7. Ad Disclaimer
Add any legal or affiliate disclaimer text that should appear at the bottom of your generated ads.
