Sharing an existing pixel with active sales data has been shown to deliver up to 3x better campaign returns versus starting from a cold pixel. Wayward will continue to enrich your pixel by seeding sales data from Amazon, Walmart, and other retail channels over time.
In Meta, open Data Sources → Datasets & pixels
Select an existing pixel that already has sales data, or click + Add to create a new one (make sure to check the Add Conversions API box)
Click Assign partner on the pixel
Paste the Wayward Business ID: 576155670080985
Under Full control, enable Manage events dataset, then click Save
Once this is done, navigate back to Wayward Boost, click on settings -> Meta and scroll down to the bottom of the page to add your meta pixel.
