Why it matters
Unsubscribing a contact stops all future sequence steps for that contact. This is useful when a contact no longer needs follow-ups, has already taken action, or replies in a way that indicates the sequence should end. It ensures contacts only receive relevant messaging and helps maintain compliance.
Key Concepts
Manual Removal: Directly remove a contact from a sequence via the Contacts tab.
Automation-Based Removal: Use a trigger within the sequence to automatically remove contacts when certain conditions occur.
Sequence Exit: Removing a contact stops all pending or scheduled steps for that contact.
Step-by-Step: Manually Unsubscribe a Contact from a Sequence
Go to Sequences.
Select the sequence you want to manage.
Open the Contacts tab.
Search or filter to locate the contact.
Click the More Actions menu (three dots) beside the contact.
Select Remove from Sequence.
Confirm the removal.
Step-by-Step: Unsubscribe a Contact Using a Trigger
You can automate removal so contacts exit the sequence when they respond, click a link, match a keyword, or meet any defined condition.
Go to Sequences.
Select the sequence you want to configure.
Open the Steps tab and choose the step where you want to add a trigger.
Click Add Trigger.
Select a trigger type (e.g., Response Trigger, Keyword Trigger, Link Trigger).
Click Add Action.
Select Remove from Sequence as the action type.
Choose the sequence to remove the contact from (usually the current one).
Save the action, then save the trigger.
The automation will now remove contacts automatically whenever the trigger condition is met.
Tips and Best Practices
Use automated removal for reply-driven workflows to avoid redundant follow-ups.
Pair response-based triggers with link click triggers for cleaner exits.
Manually remove contacts only when handling one-off cases.
Review sequence settings to ensure contacts are not automatically re-added after removal.
Consider branching sequences if you want to send different follow-up paths instead of removing contacts.
Troubleshooting
Issue | Possible Cause | Fix |
Contact still receives a message after removal | Step was already queued before removal | Shorten delays or add more automated triggers |
Trigger does not remove contact | Action not set to “Remove from Sequence” | Edit trigger and confirm action configuration |
Contact re-enters sequence after removal | Re-add settings allow re-enrollment | Update Sequence Settings to prevent re-adds |
Remove option not visible | Contact is finished or not enrolled | Check other tabs like Finished or Responded |
Automation fires inconsistently | Trigger conditions too narrow | Broaden trigger rules or add additional triggers |