The competitors page is where you can find data related to each one of your tracked competitors. You will get daily updates on their rankings which will influence other metrics shared inside the tool.

The page starts with general overview and then get's specific into keyword rankings for competitors.

Let's have a look...

When in the Competitors page, simply enter the website of your competitor and press Add competitor in the top right corner. This should prompt a modal where you can add your competitors.

There's 2 ways you can add competitors:

There are 4 different charts that you can use to benchmark different data against your competitors.

This is the average position history for each one of your competitors for your tracked keywords.

This is the average estimated traffic history for each one of your competitors for your tracked keywords.

This is a summary of the position distribution of your competitors for your tracked keywords.

This is the Share of Voice history for each one of your competitors for all the keywords tracked.

The competitors table give you a quick overview of your competitors performance. It's different way to analyze the data displayed in the previous charts.

You will also get some suggestions at the bottom of the table of relevant domains that we find ranking for the tracked keywords on your rank tracker.

Keep in minds that the data displayed is impacted by the period selected.

Further down you get a keyword table with keywords data and rankings for each competitor.

You can order the table based on the rankings of a competitor to see for each keyword each one of them are ranking best for.