Achieving SEO results demands both time and effort. Creating content without prior keyword research often results in missed traffic opportunities and wasted resources.
What is Keyword Research?
Keyword Research is the process of identifying and analyzing search terms and phrases your target audience uses when looking for information related to your product or service. This practice is essential to evaluating market demand for a topic and maximizing content visibility.
The primary objective of the research is to find keywords that have sufficient search demand to attract traffic while also considering the competition and difficulty levels.
How to find keyword opportunities?
Wincher's Keyword Research offers several ways to identify the most effective keywords:
Keyword Explorer allows you to find and analyze hundreds of keyword ideas closely related to your suggested topic (or your seed keyword).
Opportunities provide you with untracked keywords your website already ranks for in search results.
Google Search Console makes it possible to import the list of queries directly from your GSC account.
Keyword Gap helps you find keywords your competitors are ranking for.
Essential metrics to consider:
Now that we know how to find keyword ideas, let's explore the key SEO metrics to consider when evaluating which keywords you should pursue.
Search Intent - the main goal a searcher pursues when entering a keyword into a search engine. There are four main types of search intent:
Informational: searchers are looking for information or answers to their questions;
Navigational: searchers intend to find a specific website or a page;
Commercial: searchers are researching products or services, but are still early on in the purchasing process;
Transactional: searchers are ready to engage in transactions.
When creating content, please keep in mind that the page must align with the search intent behind the target keyword.
KD (Keyword Difficulty) - the score that shows the level of effort required for your content to rank on the first page in Google SERP for a particular keyword on a scale of 1 to 100. The higher the KD score, the more difficult it is to rank for it.
Search Volume - provides valuable insight into the popularity of a keyword, showing the approximate number of times a particular term was used in a month.
Ad Competition - reflects the level of competition among advertisers bidding on a keyword in Google Ads.
CPC (Cost per Click) - a metric used in a paid search campaign that indicates how much an advertiser pays per click on their ad associated with a specific keyword.
Even if you are not planning to launch a PPC campaign anytime soon, Ad Competition and CPC may still help determine the potential profitability of a keyword.
Finding the right balance:
Effective keyword research isn’t a one-size-fits-all process. To find the most valuable keywords, it’s essential to understand what your target customers are searching for while evaluating the competitive landscape and assessing the potential ROI of your SEO efforts.
With Wincher Keyword Research, you are equipped to find highly relevant keywords that resonate with your audience and align with your business goals.
Bonus Resource: Expert Insights on Keyword Research
Unlock the secrets to successful keyword research in this live session, featuring Steve Wiideman, CEO and Founder of Wiideman Consulting Group, where he shares his best keyword research practices that can elevate your SEO strategy.