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What is Wincher?

How can Wincher help your business?

Kim Ängalid avatar
Written by Kim Ängalid
Updated over 3 months ago

Wincher is a search visibility platform designed to monitor the search engine performance of websites and provide insights to help businesses improve their online presence.

We strive to be the World's Simplest SEO tool, combining an intuitive interface, accurate data and a wide range of functionalities to meet the requirements of anyone from beginners to SEO experts.

Here are Wincher's most popular features that have already helped thousands of businesses reach their SEO goals:

Keyword Position Tracking:

Wincher allows users to track their website's organic rankings for specific keywords, gain fresh and accurate perspectives on a website's current search engine visibility, analyze ranking trends and patterns through historical position data, and refine their SEO strategy based on keyword performance.

As a rule, the position data is updated every 24 hours, which helps users stay informed of any changes in their website's SERP performance and identify emerging shifts and trends in search behaviour.

If you want to take a step further and be ahead of the curve, we invite you to try our Standard or Professional plan which includes an on-demand ranking refresh in addition to the automated daily update.

Keyword Research:

Effective keyword research is the foundation of any long-term SEO strategy.

Identifying the needs and interests of your target audience and understanding the intent behind their searches can make or break your SERP visibility. Keyword research done right will lead to high-quality traffic and a better connection to your audience.

Wincher's Keyword Explorer allows you to instantly discover new opportunities and analyze hundreds of keyword ideas. Comprehensive data on search intent, search volume, and keyword difficulty will help you allocate efforts toward keywords with the most potential and not waste your time on useless keywords.

Find the new keywords your website appeared for on Google SERPs in "Opportunities", and, if you want to be extra sneaky, spot keywords your competitors rank for so you can outperform them. (Keyword gap is available for Standard or Professional plan subscribers).

Competitor Website Tracking:

Competitive analysis is critical for a better understanding of the dynamic search engine landscape. Reading a competitor's blog or occasionally browsing through their website is no longer enough to maintain your competitive edge on SERP.

With Wincher, you can effortlessly keep track of your competitors' organic rankings, gain a better understanding of your Share of Voice (SOV), and spot new growth opportunities.

Having the competitor position data at hand will help you stay informed of keywords that drive search traffic to your competitors' websites, identify gaps where they are not ranking very well, and even get notified via email when you outrank your competitors or vice versa.

Customizable Reports:

Whether you wish to track the progress of your own business or share the impact of your SEO efforts with your boss or a client, a ranking report is a vital tool for anyone interested in measuring and communicating the effectiveness of their SEO strategy.

With our automated reporting feature, you can build, customize, and schedule PDF reports as you see fit. Select only relevant metrics, include multiple recipients, and specify a reporting interval. Create branded & fully customized reports with the Standard or Professional plan subscription.

Landing Pages Overview & On-Page SEO Checker:

Regular monitoring of the webpages' performance on SERP can help you evaluate your top landing pages, detect On-Page SEO-related issues before they impact your ranking, and get insights into the organic search traffic improvements.

Wincher will present you with all landing pages that currently rank or have ranked for the keywords you're tracking and inform you of the new pages that appeared on SERPs and the pages that stopped ranking for the tracked keywords.

The On-Page SEO Score reveals how well your content is optimized against a specific keyword or topic. Click on the score followed by "See details", and you will find out what elements are well-optimized and what needs improvement.

Local SEO Rank Tracking:

Tracking visibility on Google Maps is crucial for any business with a physical location. According to Google Consumer Insights, 76% of users who perform a local search on their mobile device visit a business within 24 hours, and 28% of those searches lead to a purchase.

With our Local Rank Tracker, you can monitor your local rankings, analyze competitors, and identify underperforming keywords—all in just a few minutes. Whether you're tracking a single Business Profile or managing multiple locations, we’ve got you covered.

Email Ranking Notifications:

Keeping up with SERP changes requires constant monitoring, adaptation, and optimization. Setting up email notifications is an excellent way to ensure you don't miss out on important ranking changes and avoid being caught off guard.

Even when you do not have time to view the dashboard, you can quickly scroll through the notification email and get an immediate update on your website's search engine performance.

That's not all...

In the ever-evolving world of SEO, it is crucial to keep up with the latest trends and changes. Finding the right tools to stay informed of these changes helps you effectively adapt your SEO strategy to remain visible to your target audience and attract quality traffic.

The features described above are only the tip of the iceberg. Wincher offers many more metrics, insights and capabilities that help users from all over the world achieve long-term success in organic SERP ranking.

Curious to try our solutions? Create an account today and start monitoring your progress without any hassle.

Still not convinced? Schedule a call with our sales team or contact us at support@wincher.com, and we will be happy to assist you in any way possible.

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