We’re proud to support the global wine industry during this difficult time, helping subscribers discover rare and small-batch wineries and introducing them to unique wines not available anywhere else. To be able to continue to do so, we’ve had to increase WineCollective’s subscription prices.

Please know raising prices is not a decision we take lightly. Our last increase was in the fall of 2020 and existing members were grandfathered for 6-month's worth of packages. Before that, we had not had a price increase since 2016. We want to continue bringing you the great service you’ve come to expect, meaning:

  • No Sign-Up fees or cancellation fees

  • A carefully curated selection of global wines from not one but multiple vendors

  • Presenting a mix of small-batch and rare wines completely unique to WineCollective

  • Introducing subscribers to wines usually available only direct from wineries and not available at your local liquor store

  • Access to 15-50% off retail prices in our exclusive online store

  • Educational and explorational opportunities of wines through our Guides, along with recipes, virtual tasting events, and more

  • Delivering subscriptions in sustainable packaging directly to members’ doors across Canada

With continuing supply chain challenges and rising costs associated with inflation, raising prices is our way of ensuring we can deliver the high-quality wines and one-of-a-kind experience that WineCollective is known for. We hope that you will continue to find the value and quality that you have come to expect.


Why have prices increased?

Due to operational and supply chain challenges, as well as general rising costs due to inflation, WineCollective’s operational expenses have been going up. Raising prices helps us meet our own costs without having to sacrifice the quality of our product.

Do you plan on increasing them again?

We review our business on an annual basis, including operational costs, suppliers, and inflation. We haven't increased prices since 2020, as our first priority is delivering the best experience and broadest variety of quality wine to our consumers. We can’t predict how our operational costs will change in the future, but please know we are committed to keeping our pricing fair for our customers and raising prices only when necessary to meet increased costs.

Will I still receive the same great selection of wines?

Absolutely! We want to keep bringing the very best wines directly to your door. This change allows us to maintain both the quality and the variety you’re used to, providing a unique wine mix from different vendors that you’re not going to get anywhere else.

Will the customer experience change?

WineCollective isn’t a wine delivery service, it’s a whole wine club experience. It’s important to us to nurture our subscribers’ love of wine and to give you opportunities to learn about and explore the world of wine for yourself. This will always be part of the WineCollective customer experience.

Can I cancel my membership?

While we’ll be sad to see you go, you are free to cancel or pause your membership at any time with no penalties or hidden fees. You can pause your membership for up to 4 months at a time, and start receiving new and unique wine selections in whichever month is convenient for you. To pause your membership, simply login to your WineCollective account and select the square calendar icon with an "X" on it next to your subscription and follow the prompts.

If you'd like to cancel, you can select the garbage can icon instead. You can also reach out to the customer service team at thecellar@winecollective.ca and we will be happy to assist you. The charge cannot be cancelled or refunded once it has gone through. If you request a cancellation after the charge has already been processed, you will receive the final delivery that has been paid for, after which your membership will be cancelled as requested.

With an increase in price, can I expect anything different with my package?

WineCollective is always in the process of reaching out to new winery partners and obtaining exciting new wines for our subscribers to discover and enjoy. While the overall package will not change, you can expect a unique experience with every WineCollective delivery. Raising prices allows us to meet our expenses while keeping future WineCollective shipments consistent with the high quality you expect.

I received a credit for a corked or damaged bottle of wine, will the price increase affect my credit?

Discounts and credits issued as a result of a damaged shipment or a corked or otherwise faulty wine will always be honoured by WineCollective. If your account has any active credits for any of these reasons, the credit will still be applied to your upcoming charge.

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