When looking at a temperature you will notice a small arrow going up/down in the top right corner.
This is called a trend. Something we value very highly since this will give you an indication on where the company is heading within the specific category.
The trend is comparing the last 30 days of answers to the current period settings, BUT with a slight difference.
Today it's the 30th of April and your current settings are that you're displaying the last three months of data. (as displayed below)
The trend will show the last 30 days compared to the temperature from 1st of January - 31st of March.
If the period setting instead would be one month the trend would compare the last 30 days against March.
Trender, Positiva trender, Negativa trender