Wiser’s Frequently Bought Together (FBT) widget is designed to help merchants increase their average order value by recommending products that customers are most likely to purchase together. The widget gives you multiple ways to control and optimize recommendations so that they feel natural, relevant, and effective for your store.
Here’s a breakdown of how it works:
1. Past Order Recommendations
This option analyzes your store’s historical order data and suggests products that were most often purchased together.
2. Automated Recommendations
Wiser also provides automated recommendation logic powered by multiple conditions. You can choose from four options:
AI-Powered Matching System – Uses advanced AI to understand product relationships and recommend the most relevant items.
Same Vendor – Suggests products from the same vendor/brand for consistency.
Same Product Type – Recommends items of a similar product type tag
Same Collection – Displays items from the same collection, making cross-selling more cohesive.
These automated conditions allow you to deliver smart, dynamic suggestions without manual setup.
3. Manual Recommendations
With manual recommendations, you can handpick products that should appear as Frequently Bought Together for specific items. This gives you full control over what’s suggested.
Fallback Option:
If a product doesn’t have a manual recommendation set, you can choose to enable fallback.When fallback is ON, Wiser’s system will automatically generate recommendations for products you didn't set manual recommendation for.
When fallback is OFF, no recommendation will appear unless you’ve set it manually.
This ensures you always have a backup option to keep your widget functional and optimised.
4. Exclude Option
Wiser also gives you the flexibility to exclude certain products from recommendations.
This is useful for items you don’t want to promote as upsells (e.g., free gifts or special one-time items).
Why Use Wiser’s FBT Widget?
Boost AOV (Average Order Value): Encourage customers to buy more in a single purchase.
Flexible Setup: Choose between AI, automated rules, or full manual control.
Smarter Recommendations: Deliver relevant suggestions without being pushy.
👉 With Wiser’s Frequently Bought Together widget, you have the perfect balance of automation and control—helping you drive more sales while enhancing the customer shopping experience.
If you have any questions or need assistance, feel free to reach out to us at support@expertvillagemedia.com or via our live chat.