Merge tags are used to dynamically pull information you know about your user into emails, landing pages, and social promotions. By placing the merge tag #####{{first_name}} inside of an email, Wishpond will replace the text #####{{first_name}} with a user's first name if you have that information on wishpond as a global lead property.

For example, if I created an email that looks like this:

Then if sent to a lead where I had a first name field stored inside of Wishpond, would look like this:

Merge tags can be used to create internal notifications when new leads sign up or can be used for increased personalization as in the example above.

To enable a merge tag in your marketing automation emails or newsletters: