CNAME stands for 'canonical name' and is a redirection to the zone file of the entered target domain.
With Wishpond Campaigns, you can choose to host your campaign on your own Domain, you just need to follow these steps:
Choose where you campaign appears in step 2 (Advanced Options) at the top
Choose your custom domain( i.e. icecreamshop.com/winfreeicecream)
How to link to your Domain:
Log into your hosting control panel and look for a "DNS Settings" section (or something similar) for the domain name
Now you'll want to add a CNAME record.
Make your CNAME record for and have it point to tls.wishpond.com.
Now you just need to wait a bit. This can take anywhere from a few minutes to a few hours, depending on your host. You'll know your domain is working when you see a green checkmark next to its name.
Once you follow those steps, your domain name for your campaign will be your own custom one without "wishpondpages" in the URL.
*If you don't mind having wishpondpages.com in the URL but want to put your own subdomain, choose "Custom Wishpond Subdomain"
Note on SSL
If you encounter problems with the SSL certificate failing with an error that says "certificate not trusted" or a similar message, make sure that you have added letsencrypt.org in the CAA DNS record for your top level domain. For information on how to add the CAA DNS record, please see https://letsencrypt.org/docs/caa/