Every media uploaded to your account has a dedicated "Analytics" page containing in-depth metrics for your media's embedded locations, viewer engagement, and more.
Click the “Analytics” tab on any media page to get started.
Embed analytics
If you’ve embedded your media on a landing page, we’ll collect insights for plays that occurred in that environment.
Visit the “Embed” tab on the media analytics page for an overview of all embedded locations and plays for a selected date range.
Head to our Media Embed Analytics page for the full details.
Traffic analytics
The "Traffic" tab of your media analytics contains a breakdown of page referrals, UTM parameters, and viewing device metrics.
Head to our media traffic analytics overview for more information.
Engagement analytics
The “Engagement” tab of your media analytics page outlines the all-time plays and engagement rate from your viewers.
Below the engagement graph is a list of heatmaps detailing each viewer’s interactions with your media.
Check out our user engagement overview for more information.
Social analytics
If you’ve used the Publish to Social feature to share your video, analytics from your social posts will populate in the “Social” tab.
Review our Publish to Social article for more information.
Conversion analytics
Analytics in the “Conversion” tab include submissions from Wistia forms (i.e., Turnstiles).
“Total impressions” refers to the number of opportunities viewers had to submit their contact information using a lead capture form.
“Total submissions” refers to the number of leads submitted by the viewers who saw the lead capture form.
“Completion rate” is calculated by dividing the number of viewers presented with the Wistia form by the number of those who submitted it. For example, out of the 165 people who had the opportunity to submit their information, 23 did so.
Note
Form submissions are only available in this report from August 1, 2023, onwards, and are limited to submissions from Wistia forms. Conversion analytics exclude third-party forms like HubSpot, Marketo, and Pardot.
Below the graph is a list of all collected names, emails, and submission dates. Click “Export” to generate a CSV report of all submissions in the selected date range.
Troubleshooting
Missing data or having trouble with your media analytics? Review our analytics troubleshooting article for some common troubleshooting steps.