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Embedding Your Media

Want to add media to your website and share it with the world, but don't know where to start? Here's a guide to get you started!

Harper avatar
Written by Harper
Updated yesterday

When it comes to sharing your videos, embedding is the go-to method for most users. Wistia's top-tier media player packs a ton of customization while prioritizing rapid loading times, with flexible embed codes that work in a wide variety of online platforms.

As a bonus, any time you change media customizations in Wistia, your embeds are updated automatically!

This article will guide you through the different embed styles and options available for the Wistia player.

Tip

For more specific embedding questions and to learn more about embedding in certain platforms, check out these articles:


Get started with embedding

Tip

The recommended embed settings for most platforms are:

  • Inline (Standard) embed

  • Responsive sizing

How to get an embed code in Wistia

  1. Navigate to a media page in your account

  2. Click the "Embed" button to open the embed modal

  3. Select your desired embed style (Inline, Popover, etc.) and options

  4. Click "</> Copy Code"

Now, you have an embed code you can paste into your website or platform!

You can also click "๐Ÿ‘๏ธ Show Embed Code" to see the code before copying it:


Choose your embed style

Wistia embeds come in two main styles, inline and popover. Each style has a different visual appearance and unique options. You can even embed multiple videos in a gallery with Wistia Channels.

Inline embeds

Inline is the most common style of video embed, for placing a media player directly where you'd like to be on the page.

Inline is also the best option for accessibility and video SEO in terms of prominence and visibility. If you just want to put a video on your website, this is the option for you.

Head over here to learn more about inline embeds.

Popover embeds

Popovers display as a thumbnail with a play button. Clicking play reveals a media player hovering over the page in a "theater" style display.

A popover can be launched from almost any element on your page - images, links, buttons โ€“ in addition to the default thumbnail and play button. This is a great option for fitting videos neatly alongside other important content like text or images, or just adding a more engaging visual experience to your content.

Check out this page to learn more about popover embeds.

Channel embeds

Create and embed a gallery of content with Wistia's Channels feature. Channels are made to look professional out of the gate, with the familiar branding and customization options Wistia is known for.

Use Channel subscriptions to generate leads and connect with your audience, and even publish and distribute a podcast right from Wistia.

Learn more about Channels over here.


Choose your embed sizing

Wistia embeds can remain at a fixed size or be fully responsive to any screen or browser.

Tip

Sizing is a bit different for each style of embed, so refer to the articles on Inline, Popover, or Channel Embeds for more details.

Responsive embed sizing

The most flexible sizing option, responsive embeds will resize dynamically to fit any container, browser window, or screen. Responsive sizing ensures your content looks great on all screen sizes, from desktop monitors to mobile phones.

Fixed size embeds

Specify exact dimensions for your embed with fixed size. The media player will always display at this size, giving you precise control over how it appears on your page.


Advanced embed options

oEmbed URLs

oEmbed is a popular format that simplifies embedding by using URLs instead of HTML code. This option can be used on platforms with Wistia oEmbed support.

Read more about oEmbeds over here.

SEO metadata

Enable this option and the Wistia player will automatically include SEO metadata on your webpage, so your videos can be indexed for search. Get your videos populating in video search results and pull organic traffic to your content and site.

Learn more about media SEO on this page.


Email campaign embeds

Email campaign embeds add a clickable thumbnail image to your email body. When recipients click the thumbnail, they're taken to the video's dedicated page, offering a creative way to share and market your videos.

Wistia offers platform-specific embed codes for popular email marketing tools including MailChimp, HubSpot, Klaviyo, and many more, which can automatically collect recipient emails to identify audience members within your Wistia stats.

Check out this page to learn more about email campaign embeds.

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