Video content is perfect for social media attention spans and tends to travel better than blocks of text. Now that you’ve uploaded your media to Wistia, you can share it on social media platforms like Facebook, X, and LinkedIn.

If you'd like to share your media on other platforms, such as email, use the "Copy link and thumbnail" option to paste the link and thumbnail into a body of text.
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As a first step, ensure the folder your media is stored in is unlocked before sharing publicly.
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Wistia uses two different links for your media, a share URL and a manage URL. When sharing on social, you’ll want to make sure you’re using the share URL.

The share URL is the public link you send to viewers. It contains /s/ and looks like this: https://support.wistia.com/s/6e7k406iz9fdlgf. You can grab your public share URL from the Share modal.

The manage URL ends in /manage and is where you’ll manage and edit your media within Wistia. Manage URLs look like this: https://support.wistia.com/medias/isn557vwk9/manage. If the URL you’ve copied and pasted ends in /manage, hop over to the Share modal to grab your public share URL instead!

For the full breakdown, see Wistia Share Links and Manage URLs.

X Cards allow viewers to play your Wistia video directly in their timeline. To share your media on X, navigate to the "Publish" tab in the Share modal and select "Share a link on X".

Select the "X" option to automatically draft a post with your video's link, title, and thumbnail. Or, copy and paste your media link directly into a new X post.

Viewers can then click play and watch your video directly in their X feed.

Share a link to your media on Facebook in just a few clicks. On the manage page for your video, open the Share modal and select "Share a link on Facebook" from the "Publish" tab.

Select the "Facebook" option in the share modal to post your media's link and thumbnail to your timeline.

Once shared, viewers who click on the thumbnail will be redirected to the public video page to watch your video.

Is your media title, description, or thumbnail outdated on your Facebook post? When you share content on Facebook, the shared page often contains Open Graph tags that tell Facebook which information about your media to display for your post. However, Facebook only automatically re-scrapes this information every 30 days. Enter your media URL in Facebook's Sharing Debugger to prompt Facebook to re-scrape the metadata and display updated information.

Suppose you want to post your thumbnail on Facebook, but you want the link to point back to your website. You can use the Open Graph tags we produce for ’public' media to accomplish this. Facebook uses the Open Graph tags to specify what content from the website should be posted.

To do this, first embed the media on your website. Make sure your folder is unlocked, and add a media description.

View the source on the video page and look for all the meta tags. There should be approximately 8 tags as shown below.

These are the Open Graph tags we have created for your media. You will need to change the og:url tag to be the URL of the page where you have embedded the media (and are putting the Open Graph tags). Add these to the head of your website and share the page URL on Facebook.

LinkedIn accepts Wistia public share URLs and thumbnails in posts and Pulse articles. Embedding Wistia media in profiles is not supported by LinkedIn at this time.

To embed your media on LinkedIn, you only need a Wistia share URL (see above). Media embedded in LinkedIn Pulse articles or Posts will display a thumbnail image with a title, description, and link to your media in Wistia. LinkedIn does not support inline embedding of Wistia-hosted content in Posts or Pulse articles, so media embedded there will not play inline on the LinkedIn feed.

Is the title or thumbnail of your media outdated in your LinkedIn post? Not to worry, just paste that public share URL into the LinkedIn Post Inspector, and LinkedIn will re-scrape the video for the latest metadata.

To enable playback on LinkedIn with Domain Restrictions enabled, you’ll need to add cdn.embedly.com to your list of allowed domains in your Wistia account settings. Because LinkedIn uses Embed.ly for video playback, this domain needs to be allowlisted in addition to linkedin.com.

To configure your media to start playing at a specific time, check off the "Link to a specific time" option in the Share modal and enter a timestamp in the box to the right. You can also manually edit the timestamp in the copied URL.

The resulting URL will include a wtime= parameter with the specified timestamp, like this: https://mkc.wistia.com/s/8dvf1ohu9s0mhiq?wtime=3m26s

The "Copy link and thumbnail" option allows you to share a public share URL along with a thumbnail and play button. When a viewer clicks on the thumbnail or link, they'll be redirected to the Wistia video page to watch the video. To copy your media's link and thumbnail: