As a D2C supplier, you need to make sure your products are well-packaged to ensure they arrive at your customers' doorsteps in perfect condition. There are a key elements to keep in mind that will ensure both your satisfaction with the final product and your subscribers' happiness with what they receive.
1. Use high-quality materials, including thick cardboard for the box itself, as well as bubble wrap or packing peanuts to cushion your products inside. Safety and protection are paramount. You want to make sure that whatever materials you use will keep your contents safe and sound during transit. Take into account the weight and fragility of items, and choose materials that will stand up to a bit of rough handling.
2. Make sure the box is the right size. There should be no more than a few inches of space on either side of your product(s) inside the box.
3. Seal the box tightly. Use packing tape to secure the lid of the box, and make sure there are no gaps or openings that could allow your products to fall out.
4. Label the box clearly. Include your company name and logo, as well as the shipping address and a return address (in case the box is lost in transit).
4. And finally, don't forget about branding. Your packaging is an excellent opportunity to showcase your brand and make a good first impression on new subscribers. Use your logo and chosen colors to create a cohesive look that will make your box stand out. Branding your box with inserts and stickers can make people feel excited to be part of the club.
... That being said, we recommend using a plain cardbox box so the package doesn't draw attention and get stolen. Keep the fun to the inside!
Recommended packaging suppliers:
Here's an list of simple packaging suppliers sourced from our peers at Y Combinator:
As well as high end package designer recommendations for large brands:
Sample photos of subscription box packaging: