When your brand is showcased on Weedmaps, you can engage directly with active cannabis consumers to build brand awareness, trust, and loyalty. By optimizing your profile, you make it simple for shoppers to discover your products through your growing network of authorized retailers.
How to Update Your Brand Images and Description.
Your brand profile is your digital storefront. Follow these instructions to update your company description, upload high-quality avatar logos, and set up your desktop and mobile banners.
Access Your Brand Settings
Log into your account on the Weedmaps Admin Sign-In Page.
Click your Avatar in the top-right corner of the screen.
Select Manage my business from the dropdown menu.
Choose BRANDS from the left navigation bar and click Edit next to your brand name.
Update Your Basic Details
From the Basic Details tab, you can customize the following fields:
Description: Write a compelling overview of your brand. This copy appears publicly on the Discover tab at the bottom of your brand listing page.
Avatar Image: This logo represents your brand across various product layouts on Weedmaps.
Desktop Hero Image: This wide banner serves as the header for your brand's page when viewed on computers or tablets.
Mobile Hero Image: This specific banner file optimizes your brand's layout for users browsing on smartphones.
NOTE: If you already have any of these images uploaded and want to replace them, you must first click Delete and then scroll down to Save Changes before uploading a new image.
Save Your Progress
Once you have finalized your copy edits and uploaded your files, scroll to the bottom of the page and click Save Changes.
For a complete breakdown of asset requirements, file constraints, and aspect ratios, review our comprehensive Weedmaps Image Size Guide. If you run into formatting issues, see our dedicated tutorial on How to Update Your Brand Avatar & Hero Banner.
Optimizing Your Profile with Product Specializations
To help consumers find exactly what you excel at making, you can request that Weedmaps Support tag your profile with your top product categories.
Review the available categories below and email your choices to help@weedmaps.com to have a representative update your account:
Concentrates
Cultivation
Edibles
Flower
Gear
Topicals
Vape Pens
4 Ways to Extend Your Brand's Reach on Weedmaps
Once your initial brand profile setup is complete, you can leverage advanced toolsets to scale your marketing, review market trends, and capture more consumer intent.
1. Upgrade to Listing Plus
Expanding from a Basic plan to Listing Plus unlocks premium real estate across the platform. To learn more about premium visibility tiers, view the Weedmaps Brands Premium Placements: Features & Pricing Guide.
2. Priority Curation Services
Save hours of administrative work. Priority curation services provide dedicated assistance with your ongoing product catalog management, menu syncing, and automated retailer linking.
3. WM Insights Data Analytics
Knowledge is power in competitive markets. WM Insights gives your business access to regional brand and product rankings, retailer menu shares, competitive pricing data, and actionable cannabis industry intelligence. Select the Insights tab in your dashboard to sign up for the active beta.
4. WM Store for Brands
Bridge the gap between your marketing site and dispensary sales. This tool allows you to embed a live, interactive Dispensary Locator directly onto your own consumer-facing brand website, powered by real-time Weedmaps data.
Need Help Optimizing Your Account?
If you are unsure who your designated account executive is or need technical troubleshooting helpcontact the support team at help@weedmaps.com.