First and foremost, B-Roll is a type of scene. If you're not sure what a scene is or you don't remember, you can refresh your memory here.

Ok, let's get back to it.

Although it doesn't literally mean background, it can be helpful to think of B-Roll as background video. These scenes help to illustrate where you are and make your videos more visually interesting for viewers! These scenes will ask you to record your company logo, show off your office space or take a video of a team at work, etc.

Videos filmed for B-Roll have a one-minute time limit, most of your videos should fall well within this time limit!

It is good to keep the focus on one subject in a B-Roll video. Don't try to do too much in one. You've got a lot of scenes you can record for!

If the scene directs you to film your company logo, you can just have one steady shot of the logo. You don't have to add a lot of movement or try to capture too much in one video.

Below is a video WorkReels video. B-Roll is all the content that shows on the screen but doesn't feature someone's face as they're talking.


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