Media Director Job Responsibilities:
Develop and implement comprehensive media strategies and plans that align with the overall marketing objectives and target audience.
Conduct research and analysis to identify target audience demographics, media consumption habits, and market trends to inform media planning decisions.
Collaborate with internal teams to define campaign objectives, messaging, and creative assets to ensure effective communication and brand consistency.
Manage relationships with media vendors, negotiate contracts, and evaluate media proposals to secure optimal media placements and cost efficiencies.
Oversee media buying process, including the selection and negotiation of media channels, placements, and ad formats to maximize campaign reach and impact.
Monitor and analyze media performance metrics, such as impression reach, frequency, click-through rates, and conversion rates, to optimize media campaigns and achieve desired outcomes.
Stay up-to-date with industry trends, emerging media platforms, and innovative media strategies to recommend and implement new opportunities for reaching target audiences.
Collaborate with analytics team to collect and interpret data for campaign performance evaluation and reporting to stakeholders.
Manage and allocate media budgets effectively, ensuring accurate and timely financial reporting and adherence to budgetary constraints.
Lead and mentor a team of media professionals, providing guidance, coaching, and development opportunities to foster their growth and maximize their performance.
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Required Skills:
Strong understanding of media planning and buying principles, as well as knowledge of media landscape, trends, and best practices.
Proficiency in using media planning and analytics tools, such as Nielsen, Comscore, Google Analytics, and social media ad platforms.
Excellent analytical and problem-solving skills to interpret data, identify trends, and optimize media campaigns accordingly.
Strong negotiation and communication skills to build relationships with media vendors, clients, and internal stakeholders.
Solid project management skills to effectively manage multiple campaigns and deadlines simultaneously.
Creative thinking and the ability to develop innovative media strategies and tactics to engage target audiences.
Proficient in using spreadsheet software, such as Microsoft Excel or Google Sheets, to analyze and present data.
Strong leadership skills to effectively manage and motivate team members, fostering a collaborative and high-performing environment.
Attention to detail and strong organizational skills to ensure accurate and timely execution of media plans.
Ability to adapt to changing priorities and work effectively in a fast-paced, dynamic environment.
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Required Qualifications:
Bachelor's degree in marketing, advertising, communications, or a related field.
At least 5-7 years of experience in media planning and buying, preferably within an agency or corporate marketing department.
Proven track record of successful media campaigns, demonstrating the ability to drive results and achieve business objectives.
Experience in managing media budgets, analyzing performance metrics, and providing actionable insights for optimization.
Strong knowledge of various media channels and platforms, including traditional media (TV, radio, print) and digital media (display, search, social).
Familiarity with media research methodologies and tools to inform media planning decisions.
Experience with managing and leading a team of media professionals, providing guidance and mentorship.
Strong understanding of marketing principles and consumer behavior to develop effective media strategies.