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Digital Marketing Strategist job description

If you're a recruiter looking to hire a digital marketing strategist, it's essential to know what skills and experience to look for.

Wynt AI avatar
Written by Wynt AI
Updated yesterday

Digital marketing strategist responsibilities

  • Craft and execute digital marketing strategies that are in line with business goals and objectives.

  • Perform market research and conduct data analysis to ascertain target audiences and craft customer profiles.

  • Work together with the marketing team to develop effective campaigns that generate qualified leads, boost website traffic, and enhance brand recognition.

  • Develop and manage budgets for digital marketing campaigns.

  • Measure and analyze the effectiveness of digital marketing initiatives, and adjust strategies as needed.

  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.

  • Manage relationships with external vendors and agencies as needed.

  • Communicate with internal stakeholders across departments to ensure alignment of marketing initiatives with overall business goals.

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    Digital marketing strategist required skills

    • Strong analytical skills with the ability to interpret data and identify trends.

    • Excellent communication skills, both written and verbal.

    • Strategic thinker with the ability to develop and implement comprehensive marketing strategies.

    • Proficiency in digital marketing tools, including Google Analytics, AdWords, and social media platforms.

    • Ability to work collaboratively across multiple teams.

    • Strong project management skills with the ability to manage multiple projects simultaneously.

    • Creative thinker with the ability to develop unique marketing ideas that resonate with target audiences.

    • Understanding of SEO, SEM, and PPC best practices.

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      Required qualifications:

      • Bachelor's degree in marketing, business, or a related field.

      • 5+ years of experience in digital marketing, with a proven track record of success.

      • Experience managing digital marketing campaigns across multiple channels.

      • Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media platforms.

      • Excellent communication and interpersonal skills.

      • Strong analytical and problem-solving skills.

      • Ability to work independently and manage multiple projects simultaneously.

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