Email marketing manager responsibilities
Develop and implement a comprehensive email marketing program that includes automation, segmentation, personalization, and A/B testing.
Conceptualize and create emails that are visually appealing, on-brand, and optimized for deliverability and open rates.
Manage and analyze email campaign performance, monitor metrics, and generate reports.
Implement marketing automation workflow and lead nurturing programs.
Collaborate with the marketing team to ensure email campaigns align with overall marketing goals.
Continuously improve email performance, conducting frequent tests to optimize conversion rates.
Adhere to email marketing best practices, including CAN-SPAM compliance, data privacy regulations, and list hygiene.
Manage email marketing software and integrations.
Stay up-to-date with industry trends and technologies related to email marketing.
_____________________________________________________________________
Email marketing manager required skills
Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in email marketing and marketing automation.
Strong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.
Excellent copywriting, editing, and proofreading skills.
Proficiency in HTML/CSS.
Experience with email marketing platforms (such as Mailchimp, Constant Contact, and Hubspot).
Experience with marketing automation platforms (such as Marketo, Eloqua, or Pardot).
Analytical mindset and experience using data to drive decision-making.
Ability to work independently as well as part of a team.
Strong project management and time management skills.
______________________________________________________________________
Required qualifications
Proven work experience as an Email Marketing Manager or similar role.
Excellent communication and interpersonal skills.
Ability to handle multiple projects simultaneously.
High level of attention to detail.
Results-oriented with a dedication to continuous improvement.
Experience with B2B marketing preferred.
Understanding of marketing analytics and metrics preferred.
If you are a highly motivated and data-driven marketer with a passion for email marketing, please apply for this exciting opportunity!