Assistant Brand Manager Job Responsibilities:
Supporting the Brand Manager in developing and executing marketing strategies that meet brand objectives
Conducting market research and competitor analysis to identify market trends and insights that aid in the development of new products and services
Managing creative agencies and vendors to create compelling brand campaigns that resonate with the target audience
Developing and implementing social media and digital campaigns across various platforms to promote brand awareness and engagement
Collaborating with product development teams to ensure that all new products are aligned with the brand's positioning and values
Coordinating with internal teams such as sales, customer service, and PR to ensure consistent brand messaging across all touchpoints
Analyzing and reporting on brand performance metrics to identify areas for improvement and make data-driven decisions for future marketing efforts.
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Required Skills:
Strong communication skills, both written and verbal
Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously
Analytical and critical thinking skills, with the ability to interpret data and draw meaningful insights
Creative and strategic acumen, with a talent for developing unique and impactful marketing campaigns
Collaborative mindset, with the ability to work effectively with cross-functional teams
Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
Experience in social media management and digital marketing is a plus
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Required Qualifications:
Bachelor's degree in marketing, business administration, or related field
1-3 years of brand marketing experience in a similar role
Strong understanding of marketing principles and branding best practices
Familiarity with market research methodologies and analysis tools
Experience with project management software such as Asana or Trello is a plus
Ability to work independently and take ownership of projects while working collaboratively with teams.