Content marketing specialist responsibilities
Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
Create engaging and high-quality content like articles, blog posts, infographics, videos, and podcasts.
Research and come up with content ideas that match the company’s tone and values.
Carry out paid content promotions and lead generation activities.
Monitor KPIs to track and measure the success of content marketing campaigns.
Work with internal and external stakeholders to ensure smooth content delivery across all channels.
Keep up with current trends, news, and events relevant to the industry.
Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.
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Requirements
Possess a Bachelor’s degree in Marketing, Communications, or a related field
Have a track record in content marketing, copywriting, and digital marketing
Possess strong skills in SEO, social media, and CMS
Familiar with Google Analytics or similar analytics tools
Possess excellent communication skills and can create engaging written or visual content for different audiences
Have strong analytical and problem-solving skills
Be a self-motivated individual who can work independently or as part of a team
Have great organizational skills and can handle multiple projects and deadlines
Be adaptable and able to learn new skills quickly
If you are passionate about content marketing and have the skills and experience to execute successful campaigns, we encourage you to apply for this exciting opportunity.