PPC Manager responsibilities
Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions.
Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.
Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.
Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
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Requirements
Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing revenue-generating PPC campaigns
In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms
Strong analytical skills and ability to interpret data from various sources to make data-driven decisions
Excellent written and verbal communications skills with a creative mindset and ability to craft compelling ad copy
Experience with budget management, bid strategy, and cost-per-conversion optimization
Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines
Bachelor's degree in Marketing, Advertising, or a related field
Adwords Certification and experience with Google Analytics are preferred