Marketing Analyst responsibilities
Collect and analyze data from various marketing channels and campaigns, including social media, email, and SEM.
Conduct market research to understand consumer behavior, customer segmentation, and competition analysis.
Develop and implement marketing strategies to improve customer acquisition, retention, and revenue generation.
Monitor marketing performance metrics, including ROI, conversion rates, and customer lifetime value.
Provide data-driven insights and recommendations to optimize marketing tactics and strategies.
Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.
Stay informed about industry trends, emerging technologies, and best practices in digital and traditional marketing.
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Requirements
Bachelor's degree in marketing, statistics, or a related field
3-5 years of experience in marketing analytics, data analysis, or a similar role
Strong understanding of marketing concepts and strategies
Proficiency in data analysis tools, including Excel and Google Analytics
Demonstrated experience with statistical analysis and modeling, including multivariate regression analysis, cluster analysis, and predictive modeling
Excellent communication skills, including the ability to translate complex data into understandable insights
Strong attention to detail and ability to prioritize and manage multiple projects simultaneously
Team player with the ability to collaborate with cross-functional teams
Familiarity with marketing technology, including marketing automation, CRM, and website analytics tools