Marketing Associate responsibilities
Collaborate with the Marketing Manager on the development and execution of marketing campaigns, including email marketing, advertising, and social media.
Conduct market research and analyze consumer trends to identify opportunities for growth and development.
Assist in the creation of marketing materials, such as product flyers, brochures, and other collateral.
Help to develop and execute digital marketing campaigns, including social media and email marketing.
Develop, maintain, and manage social media accounts, updating regularly with relevant content, including blogs and infographics.
Monitor and evaluate analytics, generating reports related to website traffic, engagement, and the effectiveness of marketing campaigns.
Work collaboratively with members of the marketing, sales, and product development teams to ensure that all materials are consistent with the company's overall brand and messaging.
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Requirements
Bachelor's degree in marketing, business, or a related field
2+ years of experience in marketing, preferably in a B2B environment
Strong written and verbal communication skills
Demonstrated experience with social media platforms, email marketing, and digital marketing strategies
Ability to think analytically and solve problems
Well-organized and able to manage multiple projects and deadlines
Familiarity with CRM and marketing automation software such as HubSpot, Marketo, or Pardot is a plus