Social Media Specialist Responsibilities
Social Media Management: Manage social media accounts, create and publish content, moderate user-generated content, and monitor metrics.
Social Media Strategy Development: Develop strategies to increase online presence and improve customer engagement.
Customer Engagement: Communicate effectively with users and customers on social media platforms.
Social Media Campaign Development: Develop campaigns and collaborate with marketing teams.
Online Content Development: Create meaningful content to attract followers and drive traffic to websites or landing pages.
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Qualifications
Bachelor's Degree in Communication, Marketing, Digital Media, or related fields is preferred
Proven experience as a social media specialist, social media manager, or similar role
Excellent knowledge of social media platforms, their features, and best practices
Strong social media management skills, including the use of scheduling and publishing tools, monitoring, and tracking analytics
Excellent communication skills along with the ability to engage with customers and network users with a customer-first approach