Marketing Copywriter responsibilities
Develop marketing copy for various campaigns and mediums including social media, email marketing, websites, and advertisements.
Conduct thorough research to stay updated with customer behavior, industry trends, and competitor activity.
Create content strategies that align with brand objectives and drive optimal results.
Collaborate with cross-functional teams to create integrated marketing campaigns and materials.
Edit and proofread all content to ensure it is error-free and adheres to brand guidelines.
Use SEO techniques to improve search engine rankings and optimize content for organic search.
Monitor and analyze metrics such as engagement and conversion rates, and adjust strategies accordingly.
Keep up to date with industry trends, best practices, and emerging technologies related to content creation and optimization.
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Requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field
3-5 years of experience in content creation, copywriting, and digital marketing
Proven track record in creating compelling marketing copy that drives engagement and sales
Excellent written and verbal communication skills
Ability to work collaboratively with cross-functional teams and multiple stakeholders
Solid understanding of SEO principles and tactics
Strong organizational and time management skills
Ability to work under tight deadlines and manage multiple projects
A portfolio of work that demonstrates your copywriting skills across various mediums