Digital Marketing Director responsibilities
Develop and oversee the implementation of a comprehensive digital marketing strategy that increases brand awareness and drives online traffic and customer acquisition.
Manage and optimize online marketing campaigns, including paid search, social media, email marketing, SEO, and display advertising.
Create and manage the digital marketing budget, monitor ROI, and provide regular reporting on KPIs to internal and external stakeholders.
Collaborate with cross-functional teams to ensure all digital marketing efforts are aligned with business objectives and brand guidelines.
Stay up-to-date with developments in digital marketing trends and tools, making strategic recommendations and taking advantage of new opportunities for growth and innovation.
Lead, mentor, and develop a team of digital marketing professionals, including hiring, training, and managing performance.
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Requirements
Proven working experience as a Digital Marketing Director, with a minimum of 7 years’ experience in digital marketing
Demonstrable experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, SEO, and display advertising
Strong analytical skills to track KPIs and generate insights to optimize marketing efforts
Excellent communication and team management skills with a track record of leading and working collaboratively with cross-functional teams
Strategic thinking and problem-solving skills with the ability to make data-driven decisions in a fast-paced environment
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred