Responsibilities
Conducting market research to identify target audiences and media buying opportunities.
Negotiating with publishers, vendors and media outlets to secure the best rates for media placements.
Developing media buying plans that align with campaign goals and budgets.
Analyzing campaign and audience data to optimize media buying strategies.
Collaborating with marketing and creative teams to develop effective ad creatives.
Tracking and reporting on the performance of media buying campaigns.
Staying up-to-date on industry trends and new media buying opportunities.
_________________________________________________________________
Requirements
Bachelor's degree in marketing, advertising, or related field
Minimum of 3 years of experience in media buying or related role
Strong negotiation and communication skills
In-depth knowledge of media buying platforms and advertising technologies
Ability to analyze and interpret data to make informed decisions
Excellent organizational and time management skills
A passion for staying up-to-date on industry trends and best practices