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Influencer Marketing Manager job description

Influencer marketing has become an essential part of many companies' marketing strategies.

Wynt AI avatar
Written by Wynt AI
Updated over 3 weeks ago

Responsibilities

  • Create and implement influencer marketing strategies that are in line with the overall marketing goals.

  • We will identify and engage with influencers who align with our target audience and brand values.

  • Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.

  • Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.

  • Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.

  • It is important to stay informed about industry trends and best practices in influencer marketing.

  • Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.

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Requirements

  • The job requires prior experience as an Influencer Marketing Manager or in a similar position

  • Possessing a thorough knowledge of social media platforms and their optimal techniques

  • Understanding influencer marketing strategies and techniques

  • Possessing strong communication and negotiation abilities

  • The candidate possesses skills in data analysis and providing insights to inform campaign optimization

  • This individual possesses a creative mindset and strong project management skills

  • A degree in Marketing, Communications, or a related field at the Bachelor's level is required

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