Responsibilities
Develop and implement content marketing strategies that drive brand awareness, engagement, and lead generation.
Create and manage a content calendar that includes blog posts, social media posts, email campaigns, videos, webinars, and other types of content.
Write, edit, and proofread content that is SEO-friendly, informative, and engaging for our target audience.
Promote content through various channels including social media, email, paid advertising, and other mediums.
Monitor and measure the effectiveness of content marketing efforts and adjust strategies as needed.
Collaborate with other teams such as sales, product, and design to ensure that all content aligns with our overall marketing goals and brand messaging.
Stay up-to-date with industry trends and best practices in content marketing and SEO.
___________________________________________________________
Requirements
Proven experience as a content marketing manager or similar role
Excellent writing, editing, and proofreading skills with strong attention to detail
Knowledge of SEO, keyword research, and content optimization
Experience with content management systems (CMS) and marketing automation tools
Demonstrated experience with social media management and paid advertising
Strong analytical skills and the ability to measure the effectiveness of content marketing efforts
Ability to work independently and manage multiple projects simultaneously
Bachelor's degree in marketing, journalism, or a related field