Responsibilities
Develop and implement brand strategies that increase brand awareness, relevance, and affinity with target audiences.
Manage all aspects of brand messaging, creativity, and positioning across various channels, including digital, social, print, and experiential.
Partner with cross-functional teams including marketing, creative, product, and sales to ensure brand consistency and alignment with business objectives.
Develop and lead market research efforts to keep abreast of evolving customer needs, competitive landscape, and industry trends.
Develop and maintain brand guidelines that ensure consistent and effective implementation across internal and external stakeholders.
Work closely with external agencies and vendors to ensure high-quality execution of brand campaigns.
Monitor and report on brand performance metrics, including brand awareness, sentiment, and engagement, and use insights to iterate and optimize brand strategies.
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Requirements
Proven experience as a Brand Manager, with a minimum of 5 years of experience in brand management, marketing, or related fields
Demonstrated ability to develop and implement effective brand strategies that drive results
Strong project management skills and ability to manage multiple projects simultaneously
Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively across cross-functional teams and external partners
Strong analytical skills, with the ability to analyze data, draw insights, and use data to inform decision-making
Bachelor's degree in marketing, communications, or related field; advanced degree a plus