Responsibilities
Develop and implement comprehensive advertising and promotional plans to drive brand awareness and increase sales.
Collaborate with cross-functional teams, including sales, product, and creative teams, to develop marketing materials, promotions, and campaigns.
Monitor market trends, conduct market research, and analyze consumer behavior to identify opportunities and adjust strategies accordingly.
Manage advertising budgets, negotiate contracts with vendors, and ensure all advertising and promotional materials are compliant with regulations.
Utilize various advertising channels, including print, digital, and social media, to reach target audiences and drive engagement.
Measure and analyze the effectiveness of advertising and promotional campaigns, and make data-driven recommendations for improvement.
Supervise and mentor advertising and promotions team members, providing guidance and feedback as needed.
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Requirements
Bachelor's degree in marketing, advertising, or a related field
5+ years of experience in advertising and promotions, with a proven track record of success
Strong understanding of marketing principles, techniques, and best practices
Knowledge of digital marketing, social media, and other emerging marketing trends and technologies
Excellent communication, collaboration, and leadership skills
Ability to multitask and prioritize in a fast-paced, deadline-driven environment
Proficient in Microsoft Office and marketing analytics tools
Creative and strategic thinker with a passion for marketing and advertising