Media Planner Responsibilities
Develop and implement media strategies and plans that align with clients' marketing objectives and target audiences.
Conduct thorough research on target demographics, market trends, and media consumption habits to identify the most effective media channels.
Negotiate with media vendors to secure competitive rates and cost-effective media placements.
Monitor and analyze campaign performance to optimize media strategies and achieve maximum ROI.
Collaborate with creative teams to develop compelling and engaging ad creatives that resonate with target audiences.
Stay up-to-date on industry trends, new media technologies, and best practices to continuously improve media planning strategies.
Prepare and present media plans, budgets, and performance reports to clients and internal stakeholders.
Manage relationships with media vendors and oversee the execution of media buys to ensure timely and accurate placement of ads.
Coordinate with clients and internal teams to ensure seamless communication and alignment on campaign goals and deliverables.
Work closely with cross-functional teams, including marketing, creative, and data analytics teams, to ensure integrated and cohesive campaign strategies.
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Media Planner Required Skills
Strong analytical skills and attention to detail
Excellent communication and presentation skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Proficiency in media planning tools and software, such as Nielsen, Comscore, and Google Analytics
Knowledge of digital marketing channels, including social media, display advertising, SEM, and SEO
Strong negotiation and relationship-building skills
Creative thinking and problem-solving abilities
Ability to work collaboratively with cross-functional teams
Strong project management and organizational skills
Understanding of media buying processes and industry best practices
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Required Qualifications
Bachelor's degree in marketing, advertising, communications, or related field
2+ years of experience in media planning, buying, or related roles
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Knowledge of media planning principles and practices
Experience with media planning tools and software
Strong understanding of digital marketing trends and technologies
Experience working with clients and managing vendor relationships
Certification in media planning or related field is a plus
Ability to work independently and as part of a team
Strong passion for media planning and staying current with industry developments