Responsibilities
Research and estimate new sales and marketing trends.
Support the marketing team to develop their strategy.
Work with the market research team on identifying research targets and creating research tools (surveys, forms, etc.) to gather data.
Develop a good understanding of consumer wants and needs.
Analyze means of marketing, distribution, and pricing.
Evaluate the success of marketing campaigns.
Turn complex data into easy-to-read graphs and charts.
Use statistical software such as SAS to test hypotheses and generate insights.
Present findings to management.
Prepare reports, including graphical representations of data.
Analyze data for forecasting and tracking marketing and sales trends.
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Requirements
Bachelor’s degree in Marketing, Statistics or related field
2+ years of market research and analysis experience
Experience working with and interpreting large complex data sets
Knowledge of statistical packages (SPSS or SAS) and MS Office
Able to understand consumer behavior and
Good communication and writing skills
Ability to create surveys and questionnaires