Responsibilities
Conduct in-depth research on relevant and engaging industry topics.
Collaborate with the graphic designers to create content for on-site web pages.
Regularly publish stellar articles on the blog section.
Write informative content for external distribution.
Craft engaging posts and captions for social media.
Align content strategy with SEO best practices.
Establish a brand tone and voice by identifying and properly addressing target audiences.
Assist in conducting market research.
Maintain and emphasize core mission and vision statements in written copy.
Deliver innovative approaches to digital marketing and content management.
Identify relevant industry channels and create content-focused strategies to maximize brand awareness.
Craft and/or proofread internal company communications, newsletters, and company-wide announcements.
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Requirements
Bachelor’s degree in literature, journalism, communication, marketing, or other related fields
2+ years of content writing experience in the [insert industry here] industry
Deep knowledge and understanding of SEO best practices and frequent algorithm changes
Dedicated, research-focused mindset
Flawless command of the English language