Circulation Manager Responsibilities
Develop and implement circulation strategies and initiatives to increase readership and subscription base.
Monitor and manage subscriber databases, ensuring accurate and up-to-date subscriber information.
Coordinate with vendors and distributors to ensure timely delivery of publications to subscribers, newsstands, and other distribution channels.
Analyze circulation data and market trends to identify opportunities for growth and improvement.
Collaborate with sales and marketing teams to develop promotional campaigns and strategies to attract new subscribers and retain existing ones.
Oversee the circulation budget, ensuring cost-effective operations and adherence to financial targets.
Conduct market research and competitor analysis to stay abreast of industry trends and adjust circulation strategies accordingly.
Maintain relationships with subscribers, addressing customer inquiries, complaints, and subscription cancellations in a timely and professional manner.
Lead and manage a team of circulation staff, providing guidance, training, and performance feedback.
Stay updated on industry regulations and best practices related to circulation management, ensuring compliance with legal and ethical standards.
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Circulation Manager Required Skills
Strong analytical and problem-solving abilities to analyze circulation data, identify trends, and make data-driven decisions.
Excellent organizational and time management skills to manage multiple tasks and meet deadlines in a fast-paced environment.
Strong interpersonal and communication skills to collaborate effectively with internal teams, vendors, and subscribers.
Proficient in using circulation management software, databases, and Microsoft Office Suite.
Knowledge of marketing principles and strategies, with the ability to develop effective promotional campaigns.
Understanding of distribution logistics and processes, including vendor management and delivery coordination.
Ability to lead and motivate a team, fostering a positive working environment and encouraging professional growth.
Attention to detail and accuracy in managing subscriber databases and financial records.
Familiarity with industry regulations and compliance standards related to circulation management.
Flexibility and adaptability to navigate changing industry trends and technologies.
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Required Qualifications
Bachelor’s degree in business, marketing, communications, or a related field.
Proven experience in circulation management, preferably in the publishing or media industry.
Knowledge of circulation strategies, audience development, and subscription management.
Experience with circulation management software and databases.
Strong leadership and managerial skills, with the ability to mentor and develop a team.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite and other relevant software applications.
Strong analytical and problem-solving skills.
Ability to work collaboratively with cross-functional teams.
Familiarity with industry regulations and compliance standards related to circulation management.